Write Your Own Book Marketing Plan
You are thrilled to hold your published book in your hands. At this point, however, only half of the work for your book has been completed. The other half, book marketing, is just as important as the writing, designing and publication itself. Read on and Market My Books will share important information that will help you write your own book marketing plan.
Creating a book marketing plan
The first step is to target your marketing to potential buyers. A book doesn’t sell itself. Every book needs a custom-tailored marketing plan in order to delineate expectations and create achievable goals. To write your own book marketing plan you must ask yourself: Who will buy my book?
The secret to sales success is to target your marketing directly to your potential buyers.
Not everyone will be interested in buying your book. Even the best selling books, those that sell two or three million copies in a year, are only read by 3% of the reading population.
Questions to ask yourself when writing your own book marketing plan
- What groups of people would be the most interested in my book and why?
- Who would be the next most likely group?
- Why would they need or want my book?
- How can I narrow this group even further?
- How can I find a unique angle about my book and market that point to my audience?
Market My Books can help you find that niche market you need to successfully market your book and will be your guide while you write your own plan. Contact Market My Books now and receive a no-obligation consultation that will help you understand the next steps to take when marketing your book.
Identifying your goals
The second step when writing your own book marketing plan is identifying your goals. What is your own personal definition of success for your book? Some authors write because of a very specific need to tell their story. Some have expertise in a specific topic. Others dream of seeing their book in Barnes and Noble.
Only you can decide what constitutes your success. Market My Books has years of experience helping authors sell their books. Discover the goals for your book and let Market My Books guide you through the development of a successful marketing plan.
Outlining your objectives, plans and actions
The third step in writing your own book marketing plan is to create objectives: steps to achieve your goal. For example, if your goal is to sell 60,000 books then you need to identify specific objectives as the steps to achieve this goal. Make sure your goals are specific and reasonable. Market My Books can help you obtain your objectives and the goals you have outlined for your book by guiding you through the process. Contact Market My Books and discover the support that will help you sell your book.
One objective might be a well-attended book signing
Here are some tips for successful readings and book signings:
Write Your Own Book Marketing Plan Tip # 1:
Try to time your bookstore reading with an article about you and your book that appears a week or so before your reading. Contact your local paper’s book section and find out the name and contact information of the editor. This is one of few cases where you should send in your actual book, not your book sheet.
Write Your Own Book Marketing Plan Tip #2:
Contact libraries as well as bookstores for readings and signings. Libraries are very interested in local authors. Contact them at least six months in advance. If you want to know how to find a list of libraries in your state, please contact me.
Get your book marketing plan off on the right foot
To write your own book marketing plan requires a step-by-step process. Market My Books will guide you by giving advice, brainstorming and offering years of practical experience in the book marketing field. For more information on writing your own book marketing plan contact Market My Books today.
MarketMyBooks.com
Portland, Oregon
Phone: 971-340-9044
Email: liznakazawa@gmail.com